FEBRUARY 2022
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LATEST AVAILABLE STATS
Compared to 2019
December 2021
- Occupancy: 73.7%, down 6%
- ADR: $174.58, up 13%
- RevPAR: $131.15, up 7%
- Supply: up 13%
- Demand: up 6%
- Hotel Revenue: up 21%
Jan 1-Dec 31, 2021
- Occupancy: 70%, down 8%
- ADR: $145.68, up 2%
- RevPAR: $104.24, down 7%
- Supply: up 11%
- Demand: up 2%
- Hotel Revenue: up 3%
YTD (Jan 1-22, 2022)
- Occupancy: 66.7%, down 12%
- ADR: $179.96, up 5%
- RevPAR: $121.12, down 7%
- Supply: up 17%
- Demand: up 2%
- Hotel Revenue: up 9%
While we have shut the door on another ‘odd’ year, Visit Lauderdale ended the year on a high note with the final week of the year when we posted the highest weekly occupancy since mid-April 2021; the highest weekly ADR and RevPAR ever recorded; and December 31st marked the most rooms sold (33,276) on a single day. Looking back, business was still soft in Q1, and the recovery was off to a slow start. Q2 and Q3 picked up the pace and made for a memorable spring/summer. The Delta and Omicron variants slowed the recovery process in Q4 by shaking consumer confidence, but visitors were a little less deterred in December. Forecasters have dialed back the 2022 forecast a bit but American traveler sentiment continues to show nearly 90% are planning to travel in the next six months and beaches/warm destinations continue to be the most desirable destinations. We are poised with open arms, to welcome “everyone under the sun” in 2022.
SOCIAL MEDIA INSIGHTS
Seaglass Experience Festival Social Media Insights:
Total impressions: 80,071
Total engagements: 783
Total reactions, comments & shares: 359
Total link clicks: 144
Total value: $880
GFL Food & Wine Festival Social Media Insights:
Total impressions: 89,371
Total engagements: 1,558
Total reactions, comments & shares: 1,163
Total link clicks: 161
Total value: $983
Ignite Broward:
Total impressions: 86,922
Total engagements: 1,575
Total reactions, comments & shares: 1,038
Total link clicks: 268
Total value: $956
MEDIA HITS
Forbes: This Rosé Event In Fort Lauderdale Will Make You Forget It’s Winter
EDGE Media Network: Three Fave Greater Fort Lauderdale LGBTQ-Friendly Hotels
TSNN (Trade Show News Network): Enhanced Greater Fort Lauderdale/Broward County Convention Center Reopens as $1.1 Billion Expansion Continues
Instinct Magazine: Gray Looks Back on 25 Years of Tourism, Current State of Travel & US
Important Things to Know
We're currently featuring Valentine's Day Specials on the Visit Lauderdale homepage. It's not too late to add your special of event. Enter the details of your special event, package or menu using the partner portal under LISTINGS - SPECIAL OFFERS. Choose "Valentine's Day" as your coupon category. This will ensure your event gets included on this page. If you have any questions or need access to the partner portal, contact Rita Wells.
Quiet Waters Park welcomes the 30th Annual Florida Renaissance Festival this coming weekend. This family friendly runs each weekend through March 20th. For more information about and for a list of the themed weekends click here!
Each month we send out a newsletter to our consumers that's filled with all kinds of fun tidbits and things to know about the following month. We're going to start including a link to this newsletter in your monthly newsletters to keep you up to date on the messaging we're sending out to our past, present and future visitors.
| February's Consumer Update |
DIVERSITY & INCLUSION
Jan 10-17 Vacaya had a successful sailing out of Port Everglades on the Celebrity Millennium, with 2,000 passengers. Visit Lauderdale was splashed all over the ship and most of the passengers were wearing Visit Lauderdale sunglasses. It was a very successful brand activation. VACAYA has already booked the Celebrity Reflection for February 12-19, 2023. This ship holds 3,000 passengers.
Future LGBT+ Events:
June 16-19, Stonewall Pride, Wilton Manors
July 9, FlockFest, Fort Lauderdale beach
CONVENTION SALES
Travel/Conferences:
Feb. 1-4 Religious Conference Management Association Conference, Sacramento
Feb. 9-10 PCMA Heartland Awards Banquet, Kansas City, MO, (Heather Miller is to be introduced as the 2022 Membership Chair)
Site Visits:
Feb. 2-3 Site Visit, FOXG1 Research Foundation
Feb. 4 Site with Blood In Blood Out Kennels,
Visit Lauderdale's Dion James-Zanfordino and Elena Gladstone with Claudia Lupo from Fort Lauderdale Marriott Harbor Beach Resort & Spa at PCMA in Las Vegas
Heather Miller poses with several other attendees at PCMA in Las Vegas last month.
Dion James-Zanfordino on a site inspection at Lobster Bar Sea Grille with meeting planners from PRIMA.
SPORTS DEVELOPMENT & ENTERTAINMENT
Travel/Conferences:
NHL All Star Game – Mike Sophia, Dawson Pritchett
Innovation Think Tank Conference, Gonzalo
Sites/Meetings:
Site visit with Monitor Latin Awards, Gonzalo Rubio
Site visit with Miami Grand Prix, Mike Sophia, Dawson Pritchett
GLOBAL TRADE DEVELOPMENT
Site Visits:
The Global Trade Team hosted new franchise owners from Cruise One / Dream Vacations for an in- person Everglades Airboat Ride and a guided tour through Flamingo Gardens.
The team hosted two seminars and several “hot deals” and vacation specials throughout Broward County AAA Northeast Club hosted their Winter Online Marketplace from for their Northeast members to book.
Caitlan Etchevers also was invited to participate in the Host Agency Review, “Host Week” where she gave a seminar on “How to work with CVB’s & DMO’S” to over 100 live streaming travel advisors.
Newest addition to the team, Ava Rivera, jumps into action at the Cruise One/Dream Vacations trade show.
Ava giving the thumbs up on the new Cruise One/Dream Vacation franchise owners visit to Sawgrass Recreation Park.
The new travel advisor training program – Lauderdale Loyalist is scheduled to launch of Feb 8.
We are working with Frontier to celebrate their inaugural flight to Islip happening February 17 at FLL. They have 11 other cities on the schedule as well.
Please note the NY Travel & Adventure show was moved from January to March 18-20.
IPW is on track and we have closed registration for the Visit Lauderdale branded aisle. We have eight partners registered to participate. Show is in Orlando, June 4-8.
Remember to follow @LeisureLauderdale to view recent pictures and stories from our FAMs and more!
UPCOMING EVENTS
Feb. 4-20 Once on this Island, Broward Center for the Performing Arts
Feb. 5 Fort Lauderdale Beer, Wine & Spirits Festival, Huizenga Plaza
Feb. 6 Jazz Brunch, Esplanade Park
Feb. 5 Gladys Knight, Hard Rock Live
Feb. 9 Los Lobos & Edwin McCain, The Parker
Feb. 12 Legendz of the Streetz Tour, FLA Live Arena
Feb. 14 Valentine’s Day
Feb. 14 Andrea Bocelli, FLA Live Arena
Feb. 15 Rod Stewart in Concert, Hard Rock Live
Feb. 18 Tig Notaro, The Parker
Feb. 19 6th Annual Riverwalk Chili Cook-off, Esplanade Park
Feb. 25 Eagles Hotel California Tour, FLA Live Arena
Feb. 25 Ben Platt: The Reverie Tour, Hard Rock Live
Feb 26-27 Miami City Ballet: Alexei Ratmansky’s Swan Lake, Broward Center for the Performing Arts
Feb. 27 Elton John, Hard Rock Live
101 NE Third Avenue, Suite 100, Fort Lauderdale, Florida 33301 | 954-765-4466