Industry eNewsletter

September 2021

Safe + Clean Seal

Continued Focus on Safe + Clean Pledge

Positive news about visitation and hotel occupancy is now countered with growing concerns among travelers about the highly contagious Delta variant of COVID-19. This is the time to remind customers that you will uphold safety protocols. For the more than 1,000 partners that have taken the Visit Lauderdale Safe + Clean Pledge, thank you!

Partners who have not previously taken the pledge are encouraged to sign up. It’s free and easy! We’ll send you a poster to display at your businesses and continue to promote the Safe & Clean campaign on the Visit Lauderdale website and our social media channels.


Greater Fort Lauderdale Average Hotel Occupancy
June 2021 % Change Over 2019
75% up 3%
July 2021 % Change Over 2019
75% down 0.4%
Greater Fort Lauderdale Average Daily Rate (ADR)
June 2021 % Change Over 2019
$150.17 up 26%
July 2021 % Change Over 2019
$158.52 up 34%
Greater Fort Lauderdale Revenue per Available Room (RevPAR)
June 2021 % Change Over 2019
$113.70 up 31%
July 2021 % Change Over 2019
$120.29 up 34%
Greater Fort Lauderdale Demand (Rooms Sold) Change
June 2021 % Change Over 2019
up 16% 
July 2021 % Change Over 2019
up 14%  
Greater Fort Lauderdale Hotel Revenue Change
June 2021 % Change Over 2019
$123.3M up 47%
July 2021 % Change Over 2019
up 53%
Lauderdeals ladies in pool

Submit Your LauderDeals

The Dine Out Lauderdale and Spa Days portions of LauderDeals launched August 1 and continues, along with our existing Hotel and Attraction LauderDeals, through September 30. It’s not too late; you can still submit your deal for all categories along with your menu details for Dine Out Lauderdale. If you have questions, please don’t hesitate to reach out to Johana Davila at or 954-767-2460.


Visit Lauderdale is pleased to welcome three new team members.  Tony Murico, previously with Broward County’s Aviation Division, joins as Senior Contracts Administrator overseeing the convention center contract and capital projects as well as sponsorship agreements. Tobie Hollenbeck joins as the bureau’s new Senior Manager, Destination Services, coming from ACCESS Destination Services. Paul Mason, previously with Wyndham Hotels and Resorts, joins as Senior Manager, Global Trade Development.EMBERS TO OUR TEAM


LGBT Family


July 17-19: Content Creator and Influencer Josie Bullard (IG: @Josie.Bullard) and her husband/photographer came for a FAM focused on the themes of luxury, couple’s getaway and LauderDeals. She flew in with Spirit and stayed at Fort Lauderdale Marriott Harbor Beach Resort & Spa.

July 27-30: Family Travel Blogger Colleen Lanin (IG: @travelmamas Blog: traveled here with her husband and two teenagers to experience family-friendly fun as part of a three-day destination road trip with VISIT FLORIDA. She stayed at B Ocean Resort.

Thank you to our partners who work with us to welcome and host media. If you are interested in hosting media on future FAMs, please contact our PR team.


Paula DaSilva, The Ritz-Carlton, Fort Lauderdale executive chef, showed off her favorite spots to relax in this Conde Nast Traveler Walking Around In Fort Lauderdale Beach video, a Visit Lauderdale and Fort Lauderdale Beach Improvement District cooperative project that was featured on CNT and destination social channels.

Stephanie Jones from Culture365 hosted a Facebook Live event on August 4 from 7-8pm.  The event garnered 324,000 impressions, 26,678 video views, and 622 post engagements. 


Congratulations to Richard Gray, featured on the front cover of South Florida Business Journal as one of the magazine’s 2021 Diverse Voices.

Flock Fest was a huge success with more than 1,000 attendees at its new location this year at Fort Lauderdale Beach Park.

Upcoming LGBT+ Events Include:

  • *New Event* Bears in Fort Lauderdale, September 1-6
  • Julian’s 10th Annual Reverse Quinceañera, September 25
  • OUTshine Film Festival, October 7-17
  • CannonBall 2021, October 27-November 1
    • Events take place throughout the region with more than 1,000 attendees
  • Wicked Manors, October 31

Recent Activities Include:

  • Pride Center Founders reception
  • LGBT Chamber of Commerce luncheon at Thasos Greek Restaurant


Convention Sales Trips/Trade Shows:

  • Aug. 1- 4, CVENT Connect, Las Vegas
  • Aug. 16-20, ASAE Annual Meeting, Fort Lauderdale, FL
  • Aug. 30-Sept. 1, Connect Marketplace, Tampa, FL

Convention Sales Local/Business Partner Activities:

  • PCMA PHL Tailgate Trade Show, June 10, Philadelphia, PA
  • Florida Speakers Association event, June 12, Fort Lauderdale, FL
  • PCMA GMC Brookfield Zoo networking event, June 10, Chicago, IL
  • 9th Annual MPI Greater New York Genie Awards, June 22, New York, NY
  • Destination Reps Golf Clinic & Lunch, July 20, Glenview IL
  • Destination Reps Quarterly Meeting, July 20, Glenview IL

Convention Sales Sites/Customer Visits:

  • Site with / Old Republic Surety, June 14-15
  • Site with / Kluber Sales Meeting, June 17-18
Women on a Golf Cart
Women Posing

Liz Kara introduced clients to Greater Fort Lauderdale in June. This was our first Destination Preview since the start of the Covid Pandemic. It was a small group, but they were thrilled to tour eight hotel properties, enjoyed a golf cart tour of the Greater Fort Lauderdale/Broward County Convention Center, a sunset catamaran tour of the Intracoastal Waterway and an Everglades airboat tour. Thank you to our many partners who made this introduction possible.

Heather Miller, Regional Sales Executive – Midwest, attended the HelmsBrisco annual business conference in June that brought together all their sourcing managers to connect with industry partners (hotels and destinations) to network and discuss business opportunities. There were more than 400 HB associates in-person, and they also had virtual participants for appointments. Heather hosted 22 one-on-one appointments and has already received four positive leads for the destination.

Agnes Zaranski, Sr. Regional Sales Executive, attended Northstar’s GTM 2021 Welcome Reception sponsored by Visit Lauderdale, along with her leisure team partner, Caitlan Etchevers. We had more than 200 travel agents attend this event to get to know our destination. With more than 800 total room nights, this program had an economic impact of more than $689,000. We are excited to continue to partner with Northstar and with our hotel partners at Fort Lauderdale Marriott Harbor Beach Resort & Spa. We are looking forward to welcoming back the group in 2022 at The Diplomat Beach Resort Hollywood, Curio Collection by Hilton.

Women on a Bridge
Receptionist Sign


Recent Activities Include:

  • Attended CrossFit Games in Madison, WI, as we intend to respond to the RFP to host the Games beginning in 2022
  • DRV PNK Stadium site visit with the FHSAA as we bid to host the FHSAA Football Championships in Broward County for the first time
  • Visit Lauderdale Sports & Entertainment team hosts an Aquatics Summit with local stakeholders, including the International Swimming Hall of Fame, Fort Lauderdale Aquatic Center, Plantation Aquatic Center and Coral Springs Aquatics, to discuss ways to make Greater Fort Lauderdale the Aquatics Capital of the World and create new opportunities to attract athletes to the destination to compete and train, August 17
  • Humana’s corporate sponsorship team visits the destination for National Senior Games planning, August 23

Upcoming Activities & Events:

  • Connect Sports Marketplace Tampa, the first in-person industry trade show since the pandemic, August 30 – September 2
  • Florida Festivals and Events Association Annual Convention and Trade Show, August 24-27
  • ESPN High School Football Classic, Saint Thomas Aquinas High School, August 27
  • National Wrestling Coaches Association site to host their National Convention in August of 2022 at the Greater Fort Lauderdale/Broward County Convention Center


July Activities:

Global Travel Marketplace (GTM), hosted at Fort Lauderdale Marriott Harbor Beach Resort & Spa, took place July 8 – 11. We met with 120 advisors over the three-day conference during a dozen 30-minute boardroom presentations and 60 six-minute appointments. We wrapped with a destination preview experience for seven top travel advisors from California, Texas, New York, New Jersey, Illinois and Georgia.

Cruise 360 was held at The Diplomat Beach Resort Hollywood, Curio Collection by Hilton with approximately 600 travel advisors from July 28 – July 31. Visit Lauderdale exhibited at the trade show along with eight partners and several other hotels in the Florida Aisle at the show.

Thanks to our partners for participating in showcasing their properties as we “re-imagined” Greater Fort Lauderdale!

Make sure you follow @LeisureLauderdale to view recent pictures and stories from our FAM and more!

Trade Campaign with HotelBeds:

Campaign started in March and will run through August. June produced over 14,000 room nights with an average lead time of 34 days and an ADR over $132. In comparison to June 2019, we saw an increase of 188% YOY (note we did not have campaign in 2019).

August Activities:

  • ASTA Global Convention, Chicago, August 23 – 27 and a virtual component, August 30-31
  • ESTO (U.S. Travel Association’s Educational Seminar for Tourism Organizations), Los Angeles, August 15-18


Sampling of film permits in process:

  • Police ‘Body Cam 3B’ documentary
  • ‘Moochie’ Court Trial documentary
  • ‘I am Jazz’ continues throughout the County with a scene at Wilton Manors next week for a Black Trans Lives Matter rally and mural unveiling. About 50 people will partake.   
  • Tesla Video Shoot on Fort Lauderdale Beach/A1A
  • Spotify Commercial at Revolution Live
  • Filming for Hispanic Heritage Month in Hollywood
  • "Money Money Money" Netflix Documentary in Hollywood
  • Photoshoot for new book about indoor plants called “Welcome to the Jungle”
  • Summer Mini Sessions and Family Photography throughout our parks


Boutique Hotel Partners Sought for the Artcation Artist Residency During Fort Lauderdale Art & Design Week 2022

Organizers of Fort Lauderdale Art & Design (FTLADW) Week are seeking boutique hotels to participate in Artcation. Launched during the 2021 event, Artcation pairs one artist per hotel for a complimentary eight-day/seven-night stay from January 22-30, 2022. During their stay, resident artists will document the daily creation of an art piece inspired by the hotel and its surroundings and promote on social media. The final pieces will be revealed during a socially distant reception taking place at each of the participating properties. Each host hotel will keep the finished artwork as part of the residency and will benefit from the weeklong social media promotion.

Three hotels participated last year – Desoto Oceanview Inn, Manhattan Tower and Cottages by the Ocean. Interest from artists is high so organizers hope to grow the number of hotels participating. Interested hotels can fill out the sponsorship form here. The submission deadline is October 29.


Hollywood Beach

Greater Fort Lauderdale is preparing a warm welcome for VISIT FLORIDA and all attendees of this year’s Florida Governor’s Conference on Tourism that takes place September 8-10 at The Diplomat Beach Resort Hollywood, Curio Collection by Hilton. Registration is open with many options ranging from the full conference to daily registrations or registration for the Thursday, September 9 evening networking event sponsored by Visit Lauderdale.

Visit Lauderdale