Industry eNewsletter

August 2022

LATEST AVAILABLE STATS

 

July 1-23. 2022

 Compared to 2019

Occupancy

 73.4%% -6.4%

ADR

 $156.39 +31.8%

RevPAR

 $116.83 +25%

Demand

 28,324 +14%

HOTEL UPDATES

Tony Cordo and Tracy Vaughan hosted a virtual hotel partner update on July 14th. Kelsey Fenerty from STR presented a post-pandemic forecast report. If you missed it, we've got you. See below. 

A Request from Stacy Ritter

Stacy Ritter is looking for two volunteers to sit on the Cultural and Arts Facilities Capital Support Grants Awards Committee.  These individuals will be tasked with reviewing the grant proposals (approximately 4-6) and must attend one meeting.  If this interests you, please contact Stacy Ritter directly.

MEDIA & PR

JUNE SOCIAL MEDIA RECAP

Facebook

1,710,387 Organic Reach
283 New Likes 

Instagram

45.5K Impressions 
1,423 New Followers
(16% increase MoM)

Twitter

45.5K Impressions
234 Mentions

CONVENTION SALES

Group of clients gathered for a photo after a round of golf.

On July 25th, Liz Kara hosted the PCMA GMC golf outing (Greater Midwest Chapter) with a Christmas in July breakfast.

Dion James-Zanfordino met with clients at a CVBREPs event where over 300 clients attended.

Pictured here at the same event with Darrell Watson from Neighborhood Works and a CVB rep from Experience Prince Georges.

 

The Visit Lauderdale team was treated to a pre-opening tour of the Fort Lauderdale Aquatic Center that has been undergoing impressive improvements over the past few years. When it opens later this year, it will be the first permanent facility in the western hemisphere to have a 27-meter diving platform. Check out this preview on YouTube.

UPCOMING MEETINGS & TRIPS:

Aug 15, Dion James-Zanfordino is hosting clients at a Washington Nationals game against the Chicago Cubs
Aug 20-24, ASAE Annual Meeting in Nashville, TN - Dion, Elena, Liz, Mike and Neki
Aug 30-Sept 1,  Maritz Next & Tradeshow, Tampa, FL, Liz

DIVERSITY & INCLUSION

Flockfest was a huge success. The Visit Lauderdale branded pink flamingos were a fun addition to this year's event. 

SPORTS DEVELOPMENT & ENTERTAINMENT

Visit Lauderdale hosted the AVP Fort Lauderdale Open where hundreds of professional volleyball players competed on Fort Lauderdale beach. 

UPCOMING TRAVEL:

Aug 8-10, Saskia Fisher and Dawson Pritchett will be attending Connect Marketplace in Detroit, MI. 

GLOBAL TRADE DEVELOPMENT

Caitlan Etchevers was joined by reps from Marriott Fort Lauderdale Airport at Dania Pointe, Embassy Suites by Hilton Fort Lauderdale 17th Street, and the Roadway Inn, on her Carolinas Sales Mission. The group visited Charleston, Charlotte, and Raleigh with ASTA & PTANA. In three days, the group hosted four events, including trainings to educate travel advisors on everything Visit Lauderdale.

Caitlan attended Global Travel Marketplace for an elite 3-day appointment-only event with a Pre & Post FAM included. This is the 10th year GTM has partnered with Visit Lauderdale for this conference, where they invite the most influential travel advisors and global travel advisors for face-to-face meetings and boardrooms at the Diplomat Beach Resort. To start and end GTM, Caitlan and Ava also hosted travel agents specially chosen to participate in a FAM. The agents went on an adventure that took them all throughout Greater Fort Lauderdale, visiting Sawgrass Recreation Park, the Wyndham Deerfield Beach, Hollywood Hot Glass, AC Fort Lauderdale Beach and many more sites!

Ava took some advisors from GTM experienced GFL from the intracoastal to the Everglades.  Thanks to Water Taxi and Sawgrass Recreation Center for hosting our guests.

Paul Mason hosted a webinar for Ocean Holidays, where he educated travel advisors on what makes Visit Lauderdale a unique destination and how we welcome Everyone Under the Sun. Ocean Holidays is one of the largest growing travel groups in the UK, offering a diverse range of vacations for families, couples, and large groups. Ocean Holidays has three unique travel brands, one of them including the largest direct-to-consumer Florida specialist in Europe: Ocean Florida.

Hablo, the global travel network, featured Visit Lauderdale on their landing page along with a newsletter promoting the destination. To further educate travel advisors throughout the UK and globally, Hablo posted a daily quiz takeover to further promote Visit Lauderdale.

Ava Rivera welcomed the new training class for Cruise One Dream Vacations and attended a trade show for their regional training. CruisePlanners Star University also had a new training class with over 80 agents in attendance. The increase of travel agents in Cruise One Dream Vacations and Cruise Planners is a great indicator that we’ll have more Lauderdale Loyalist graduates!

Cruise One Dream Vacations continued their training classes with a mini trade show and FAM to the Everglades and Flamingo Gardens. This month’s class got close and personal with baby gator encounters and saw the “Free Our Seas” art exhibit that shows how much our everyday lives impact the ocean.

Lieb Management, our German marketing firm, has continued to promote Visit Lauderdale through an individual press trip for the newspaper Maerkiche Allgemeine/Maerkischer Markt and numerous press releases. Some of the press releases include:

  • Visit Florida - Experience Florida's art scene firsthand
  • Global Marine Conservation programs (Moonlight Discovery Sea Turtle Walks was featured)
  • Alligator watching after dark and Water Taxi tours in the Venice of America – the Top 5 experiences in Greater Fort Lauderdale

UPCOMING TRAVEL AND PRESS TRIPS:

Aug 7-9,  Tracy Vaughan and Camila Clark will attend US Travel’s ESTO, Grand Rapids, MI
Aug 14-18, Paul and Caitlan will attend Virtuoso and have one-on-one appointments with top luxury advisors, worldwide in Las Vegas, NV
Aug 24-26, Caitlan is attending the ASTA Annual Global Conference in San Francisco, CA
Aug 11, Lieb Management is participating in Cruising Reisen on behalf of Visit Lauderdale
Aug 19-22, Lieb will also have a press trip with influencer One Million Places

Remember to follow @LeisureLauderdale to view recent pictures and stories from our FAMs and more!

CONSUMER UPDATES

July's consumer newsletter featured articles about what's new in Hollywood, some great indoor things to do when it's too hot to be outside, an article on Bugfest, and the fishing report for July .

July '22 Consumer Update

Yes, it's August and it's hot, but so is the lineup of events this month. Check out the calendar below and take advantage of all that's going on in your own backyard.

August Events
Visit Lauderdale

101 NE Third Avenue, Suite 100, Fort Lauderdale, Florida 33301 | 954-765-4466