JUNE 2022
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LATEST AVAILABLE STATS
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June 1-30, 2022 |
Compared to 2019 | |
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Occupancy |
67% | -7.9% |
|
ADR |
$151.94 | +27.4% |
|
RevPAR |
$102.52 | +17.7% |
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Demand |
25,841 | +10.9% |
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Jan 1 - June 30, 2022 |
Compared to 2021 | |
|
Occupancy |
74.71% | +1.4% |
|
ADR |
$193.48 | +36% |
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RevPAR |
$147.55 | +37.9% |
ATTENTION RESTAURANTS & SPAS
DINE OUT RESTAURANT MONTHS and SPA DAYS launch on August 1 and run through September 30. There's still time to take advantage of the extensive targeted marketing campaign - and it's FREE to participate!
DIVERSITY & INCLUSION
Richard Gray and Stacy Ritter attended the TravelAbility's Destination Ally conference in Orlando. Visit Lauderdale presented as a Platinum Partner and spoke about the addition of an accessible microsite to visitlauderdale.com
Richard Gray and Stacy Ritter represented Visit Lauderdale at the Stonewall Pride Festival in Wilton Manors. Over 40,000 people attended the parade.
Visit Lauderdale welcomes FlockFest 2022 to Fort Lauderdale beach on July 9th. The Festival is expecting attendance to break previous records with events on Fort Lauderdale beach, several venues in Wilton Manors and at The Easton.
MEDIA & PR
Fort Lauderdale Illustrated
3 Fun Family Summer Outings to Try
Lifestyle Media Group
Visit Lauderdale Launches LauderDeals for Summer Season
Miami-South Florida On the Cheap
Dine Out Lauderdale features restaurant deals & promotions
Travel Awaits
Visit Lauderdale Revamps Website with New Emphasis on Accessibility
South Florida Business & Wealth
Visit Lauderdale Reasserts its Values
Multicultural Travel News
Visit Lauderdale Launches VisitLauderdale.com with Accessibility Microsite
US Travel Association
Pride Month Spotlight: Richard Gray
The Travel Vertical
June is Pride Month, but Don’t Just Slap On a Rainbow Logo
Miami Herald
There’s still time for a getaway – vacation prices are coming down – a little (LauderDeals mention)
https://www.miamiherald.com/living/travel/article262692502.html
Sun Sentinel
Direct flights from Fort Lauderdale to Europe resume as new airline, Norse Atlantic, begins service
North Palm Beach Life
Norse Atlantic Debuts at FLL
Travel World News
Find the Perfect Summer Travel Deals with Visit Lauderdale’s LauderDeals for Attractions, Hotels and Dining
Passport Magazine
Get the Best Deals in Fort Lauderdale this Summer with ‘LauderDeals’
Sun Sentinel
Summer Fun in the South Florida sun: 202 discounts on dining, hotels & attractions (teases Dine Out Lauderdale)
Travel Press – Canada
Visit Lauderdale Adds Accessibility Microsite
Panrotas
Greater Fort Lauderdale perpara varao replete de eventos LGBT+
Sun Sentinel & Syndication
Florida faces a big summer of travel and tourism
JUNE SOCIAL MEDIA RECAP
Facebook
Total reach: 4.0M
Total impressions: 4.6M
Instagram
Total reach: 104M
Total impressions: 3.8M
Twitter
Total impressions: 57K
MULTICULTURAL BUSINESS & COMMUNITY ENGAGEMENT
Mike Mayo, Jarael Holston-Jones, and Neki Mohan met to chat about what's smokin' at Fat Boyz BBQ. for the "Lunch Box with Mike Mayo" podcast.
Tune in Thursdays, to 96.1 WWNN, to join Neki and Mike as they savor the diverse cuisines served throughout Greater Fort Lauderdale and talk to the chefs about their passion for what they do.
CONVENTION SALES
Agnes Zaranski and some of her clients at the MPI World Education Congress (WEC) in San Francisco last month.
Poised to meet with clients at the PCMA Educon in New Orleans last month, are Dafne Anderson from the Greater Fort Lauderdale/Broward County Convention Center, our own Dion James-Zanfordino, Claudia Lupo from the Marriott Harbor Beach Resort & Spa and Liz Kara also from sales the VL team. The ladies also hosted a joint client reception while at the conference.
UPCOMING MEETINGS & TRIPS:
July 21-24, FAM - Mid Atlantic, Southeast Corporate, Multicultural & small groups
July 25, PCMA GMC Golf Classic, Dessert Cart Sponsorship
RECENT & UPCOMING SITE VISITS:
- American Academy of Pain
- Association for Medical Imaging Management (AHRA)
- ACN, Inc. – ACN Elevate
- Heineken USA
- International Sleep Products Association
SPORTS DEVELOPMENT & ENTERTAINMENT
Visit Lauderdale hosted Balling on the Beach in June. Eight thousand young athletes participated in the basketball event, playing on 36 courts, installed specifically for the event at the Greater Fort Lauderdale/Broward County Convention Center.
Stacy Ritter welcomed over 1,500 athletes from 32 different countries, at the opening ceremonies of the 10th WUKF Karate World Championship at the Greater Fort Lauderdale/Broward County Convention Center last week.
UPCOMING IN-DESTINATION SPORTING EVENTS
July 9, USTA Girls 14 and Clay Courts Nationals Championship, Frank Veltri Tennis Center, Plantation
July 26-28, 2022 USA Volleyball Beach National Championships, Fort Lauderdale beach
July 21-24, USJF/USJA Judo Summer Nationals, Fort Lauderdale beach
July 29-31, AVP Pro Fort Lauderdale Open, Fort Lauderdale beach
July 28-31, US Open Judo Championships, BCCC
GLOBAL TRADE DEVELOPMENT
The Global Trade Development and PR Teams attended IPW 2022 along with 12 partners, and booked over 140 appointments at this annual show that brought together thousands of buyers and suppliers. Visit Lauderdale's activation booth included a selfie station and was a perfect pairing to promote our new Visit Lauderdale branding. The team is planning for IPW San Antonio in 2023 with Visit Lauderdale partners.
Caitlan Etchevers attended the Signature Destination Exchange and Regional Showcase.
Norse Atlantic Airways successfully launched its non-stop flights from Oslo on June 18. Mark Gale, FLL CEO/Director of Aviation; Tony Cordo, Visit Lauderdale EVP; and Tracy Vaughan, Global Trade Development VP welcomed the modern and environmentally friendly airline and are looking forward to the partnership. Flights to Paris are scheduled to start later in the summer and flights to London are planned for the fall.
Lieb Management, the German company who markets Visit Lauderdale in Europe, went on tour visiting key cities Hamburg, Berlin and Munch June 27-29, where they reached 210 journalists and influencers. There is a high interest in Visit Lauderdale and the many water and outdoor attractions we offer.
Hablo, the travel industry platform, is now live with Visit Lauderdale! Hablo connects travel professions with a global travel network and features over 400 travel brands. Paul is working with Hablo to feature webinars, podcasts and partners on the Visit Lauderdale profile.
The Lauderdale Loyalist training platform has reached over 500 registered and nearly 100 certified Loyalist! Don’t miss out on your chance to become a Lauderdale Loyalist and find out what’s new in Visit Lauderdale by clicking here.
Caitlan attended the Las Vegas Travel Agent Forum where she had round tables, one-on-one appointments and a trade show with Cambria Fort Lauderdale Beach, City of Pompano Beach and the Rodeway Inn. This program provides travel advisors an opportunity for product and destination training and networking.
Cruise One Dream Vacations continued their training classes with a mini trade show and FAM to the Everglades and Flamingo Gardens. This month’s class got close and personal with baby gator encounters and saw the “Free Our Seas” art exhibit that shows how much our everyday lives impact the ocean.
RECENT & UPCOMING:
July 1, Paul was featured in a webinar for Ocean Holidays agents
July 11, Cruise One Dream Vacations welcomes their next week-long class
July 18-21, Caitlan is hosting a Carolina Sales Mission with 3 partners in Charleston, Charlotte, and Raleigh.
July 25, Cruise Planners Star University week-long training
July 28-30, Caitlan is attending the elite appointment-only event, GTM, at the Diplomat Beach Resort, where travel advisors can expand their supplier portfolio and grow their book of business. Caitlan and Ava are also hosting a pre-and post-FAM for GTM, showcasing pre-and post-cruise options for travel advisors.
Remember to follow @LeisureLauderdale to view recent pictures and stories from our FAMs and more!
FROM PORT EVERGLADES
The 2023 Port Everglades Cruise Guide will be available in early October. (Cruise dates October 2022 – September 2023). If you would like to receive the guide, please sign up for the Harbormaster Notifications.
CONSUMER UPDATES
June's consumer newsletter featured Pride Events, July 4th Festivities, a LauderDeals feature, a report on what's new in Pompano Beach and the monthly fishing report. Enjoy and be in the know.
| June '22 Consumer Update |
101 NE Third Avenue, Suite 100, Fort Lauderdale, Florida 33301 | 954-765-4466