Industry eNewsletter

MARCH 2022

LATEST AVAILABLE STATS

January 2022, as compared to January 2019

Occupancy 67.0% (down 15%)
ADR $178.76 (up 3%)
RevPAR $120.78 (down 12%)
Demand down 0.1% (or flat / no change)
Supply up 17%
Hotel revenue up 3%

YTD – January 1-February 19, 2022, as compared to same time in 2019 
Occupancy 71.5% (down 12%)
ADR $187.90 (up 4%)
RevPAR $136.53 (down 7%)
Demand up 3%
Supply up 17%
Hotel revenue up 9%

MEDIA & PR

Media Hits

FAMS

March 1-4, National media FAM in partnership with Hyatt Centric Las Olas
March 3, Marla Cimini – freelance writer
March 11-12, DISPLAY Magazine FAM in partnership with SWISS Lufthansa Airlines

 

Important Things to Know

Do you have any Easter dining specials in the works?  Please let us know enter the details through the partner portal. Click on LISTINGS - SPECIAL OFFERS, describe your offer, then choose "Easter" as your coupon category.  This will ensure your event gets included our Easter page when it goes live.  If you have any questions or need access to the partner portal, contact Rita Wells.

Yes, it's that time again!  Though we're brimming with visitors at the moment, summer will be here before we know it. Think about your LauderDeals now so we can keep the momentum going through our summer months.  LauderDeals will run from June 1 through September 30th with our marketing efforts targeting the drive market.  The earlier we receive your offers, the better chance they have of being included in our LauderDeals paid advertising and media relations outreach.  We will begin promoting LauderDeals in May, so now is the time to get your offers ready.

Things to Do/Attraction Deals will run throughout LauderDeals with 2-for-1 and other value deals.  Hotel partners are encouraged to create value packages as well during these months. Spa Days and Dine Out Lauderdale will run August 1 through September 30.  Registration links will be sent out within the next two weeks!

 

READ OUR LATEST CONSUMER ENEWS UPDATE

 

DIVERSITY & INCLUSION

Travel/Conferences:

March 17-20,  Richard Gray will be attending the NYC Travel & Adventure Show where Visit Lauderdale will be the presenting sponsor of the LGBT+ Section

Future LGBT+ Events:

June 16-19, Stonewall Pride, Wilton Manors
July 9, FlockFest, Fort Lauderdale beach

CONVENTION SALES

Visit Lauderdale remote sales representatives, Jen Sena and Heather Miller have accepted new positions outside of Visit Lauderdale.  Their clients will now be in the talented and capable hands of Agnes Zaranski and Liz Kara, with whom they already share respective territories.  We wish Heather and Jen well.

Travel/Conferences:

Mar. 2, New York Society of Association Executives, Marriott Marquis, NYC - plus pre and post client meetings, Agnes Zaranski

Site Visits:

Mar. 4, Site visit at AC Marriott Fort Lauderdale Beach, Anna Levin
Mar. 8, Site visit Wyndham Garden Ft. Lauderdale Airport & Cruise Port / TRU by Hilton Dania Beach, VL Staff
Mar. 25, Site with CIG, Anna Levin

SPORTS DEVELOPMENT & ENTERTAINMENT

In Destination: 

Mar 1-5, Jimmy Johnson Fishing Tournament, Seminole Hard Rock Hotel & Casino/Bahia Mar Fort Lauderdale Beach
Mar. 2-6, Visit Lauderdale is hosting the first USA Pickleball Sanctioned Tour, The APP Tour, The Plantation Open, at Plantation Central Park

Travel/Conferences:

Mar 16-20, SXSW in Austin, TX, Mike Sophia and Dawson Pritchett

GLOBAL TRADE DEVELOPMENT

February Global Trade activities consisted of reconnecting with local partners with several sites and meetings, all in preparation for a busy season of travel and client meetings to come, along with our big welcoming to Frontier Airlines back to FLL! (On February 17th, Tracy Vaughan, along with Broward County Mayor and Mark Gale spoke at FLL with Frontier’s announcement of 12 new routes into FLL including two brand new cities for FLL, Portland, Maine and Green Bay, Wisconsin.  “Powder” the Polar Bear also attended the event and was “Press Ready” for lots of flashing cameras. 

Proceeding the event at the airport, our Global Trade Team, along with Neki Mohan, joined Frontier and the South Florida Audubon Society in an “adopt a dune” volunteer activation where they planted over 200 native dune plants in Pompano Beach.  For those of you who are unfamiliar with their organization, the South Florida Audubon Society is a local non-profit organization that is experienced in developing and delivering educational programs that encourage stewardship of the environment.  Adopt a Dune is an environmental organization that believes that by engaging the community through outreach and education, citizen volunteers can be part of the solution. Sand dunes that are populated with native vegetation act as natural buffers to protect the shoreline and adjacent properties from the effects of sand inundation, erosion, extreme storm events, and sea level rise.

The goal of Adopt a Dune program is to implement dune restoration program to help maintain the vistas and the planned removal of these single root invasive plants and more information can be found here:  www.adoptadune.com

 

The Global Trade’s engagement on their social pages on IG and Facebook @LeisureLauderdale have found excellent incremental reach, especially when showcasing our partners from our site visits throughout the county.  It is our goal to showcase local partners to their clients globally and open their eyes to areas they had perhaps not seen or heard about before; remember to follow along!  This past month our team visited and featured Best Western Plus Oceanside Inn, Ocean Sky Hotel and Resort, Atlantic Hotel & Spa, Courtyard Fort Lauderdale Downtown, AC Marriott Fort Lauderdale Beach, Sonesta Fort Lauderdale Beach, Rodeway Inn & Suites Fort Lauderdale Airport & Cruise Port, Costa Hollywood Beach Resort, Kimpton Goodland Hotel Fort Lauderdale Beach, Windjammer Resort.

Visit Lauderdale’s Agent Training platform has officially gone live!  Our new program, called Lauderdale Loyalist, offers agents a unique training platform to learn about Greater Fort Lauderdale and provide them with interactive tools and promotional material to sell our destination.  We encourage everyone to log on and take the course!  Please log on with your email as if you were a travel advisor and fill out the questionnaire however you like so that you can access the program.  The mobile app will soon be available on all platforms as well along with a translated version in Spanish!

Looking forward to March, the Global Trade Team will start to be on the road and will attend two Travel & Adventure Shows, in Boston and NYC.  In Boston, we will host a travel advisor training seminar for up to 100 advisors.  Towards the end of the month, Cruise 360 will bring over 500 travel advisors to our destination with their annual conference being held at the Greater Fort Lauderdale Broward County Convention Center.  The Global Trade Team, along with Port Everglades, will have a prominent island exhibitor space at their trade show on Thursday, March 31st and will be hosting two training seminars for travel advisors.   On April 3rd & 4th, we will also host four different FAM trips for advisors attending Cruise 360. 

The team will be planning for their first trip to South America since the pandemic, along with partners to World Travel Market, Sao Paolo. This event takes place in early April and the team is busy now making appointments with key tour operators and trade media.

UPCOMING EVENTS

Visit Lauderdale has committed to providing a monthly calendar of event highlighting the exciting events taking place throughout Broward County.  We encourage you to print it out and share with your front desk, concierge, valet attendants, or any other front line employees who may be able to pass the information along to our visitors and residents alike. 

View March Events

 

To include any future events on this list, please submit events to visitlauderdale.com/submit.

Visit Lauderdale

101 NE Third Avenue, Suite 100, Fort Lauderdale, Florida 33301 | 954-765-4466