Industry eNewsletter

JANUARY 2022

LATEST AVAILABLE STATS
Compared to 2019

November 2021

  • Occupancy 68%, down 14%
  • ADR $151.73, up 8%
  • RevPAR $104.23, down 7%
  • Demand was down 4%
  • Supply was up 12%
  • Reported hotel revenue was up 4%

Year-to-Date (through Dec. 25)

  • Occupancy 69.8%, down 8%
  • ADR $144.02, up 1%
  • RevPAR $102.59, down 7%
  • Demand is up 1.4%
  • Supply is up 11%
  • Reported hotel revenue is up 3%

WHAT'S NEW

Tony Cordo

Congratulations to former Sr. VP of Administration, Anthony "Tony" Cordo, on his promotion to Executive Vice President of Visit Lauderdale.  We are thrilled for Tony and look forward to working with him in his new role.

 

Neki Mohan

Neki Mohan

Ava Rivera

We are proud to welcome Neki Mohan and Ava Rivera to the Visit Lauderdale team!

Neki joins as the new Vice President of Multicultural Business and Community Engagement. She is a long time resident of Broward County and comes with over three decades of experience as a journalist, most recently as morning anchor of the South Florida ABC station WPLG-TV. 

Ava joins as the Global Trade Development Coordinator. She was most recently a Groups Team Lead at Royal Caribbean Cruise, Ltd. and had been with RCC since 2016. She is a graduate of the University of North Florida in Jacksonville with a degree in communications.

Greater Fort Lauderdale welcomes new hotels, restaurants, attractions and mores.

WHAT'S NEW

SOCIAL MEDIA

Winterfest

  • Total impressions: 229,706
  • Total engagements: 9,119
  • Total reactions, comments & shares:5,005
  • Total link clicks: 869
  • Total value: $2,526

Audacy Beach Festival

  • Total impressions: 104,290
  • Total engagements: 790
  • Total reactions, comments & shares:439
  • Total link clicks: 72
  • Total value: $1,147

Caribbean Food & Rum Festival 

  • Total impressions: 40,710
  • Total engagements: 514
  • Total reactions, comments & shares: 235
  • Total link clicks: 58
  • Total value: $447

MEDIA HITS

SEND US YOUR VALENTINE'S DAY PACKAGES

Is your property or restaurant creating a special package or menu for Valentine's Day (or Galentine's Day)?  Please use our partner portal to enter the details under LISTINGS - SPECIAL OFFERS.  Choose "Valentine's Day" as your coupon category.  This will ensure your event gets featured on our Valentine's Day page.  If you have any questions or need access to the partner portal, contact Rita Wells.

DIVERSITY & INCLUSION

Trips/Trade Shows:

Jan. 27-29, Dining Out for Life, BOD meeting at the Courtyard by Marriott Downtown
Jan. 28-30, Presenting Sponsor of the Travel Adventure Show, NYC

Other:

Jan. 10,  Port Everglades welcomes Vacaya, the sold out LGBT+ Cruise setting sail on the Celebrity Millennium for a 7- day round-trip Caribbean cruise. 

CONVENTION SALES

Travel/Conferences:

Jan. 8-12, PCMA Convening Leaders 2022, Las Vegas - Dion James-Zanfordino, Gilbert Villard

Agnes Zaranski met with Jan Haughey, Senior Meeting Planner for Ecog-Acrin, in Boston.

Dion James-Zanfordino with some clients at a holiday gathering in the DC area.

Liz Kara at the Association Forum's Holiday Showcase Tradeshow.

SPORTS DEVELOPMENT & ENTERTAINMENT

Greater Fort Lauderdale hosted 10 high school football teams at DRV Pink Stadium for the FHSAA High School Football Championship. 

Over 1,000 wrestlers participated in the Citrus Invitational Sunshine Games for Highschool and Division III College Championship at the Greater Fort Lauderdale/Broward County Convention Center.

Travel/Conferences:
Jan. 10-14, Sports Express Indoor 2022 Conference, Wesley Chapel, FL

Sites/Meetings:
Site visit at the Greater Fort Lauderdale/Broward County Convention Center with AAU Taekwondo, for the 2023/2025-2027 National Championships.

GLOBAL TRADE DEVELOPMENT

** IMPORTANT **
Any and all Travel Advisor Deals you may have submitted EXPIRED AT THE END OF 2021.  Please either edit the "redeem to" date or create a new offer within the partner portal so we may provide first-hand experiences to help our advisors best sell our destination. 

Travel/Conferences:
Jan. 24-26, Paul Mason will attend the Florida Huddle, Tampa 
Jan. 28-30, Caitlan Etchevers will attend the NY Travel & Adventure Show 

 

ASTA South Florida held their Winter Affair at the recently opened AC by Marriott Fort Lauderdale Airport.  Over forty local advisors were in attendance, spreading some holiday cheer!

The Global Trade Team participated in the 2022 Travel Preview, Virtual Travel & Adventure Show on December 15th where we had several hundred virtual booth visits.

Tracy Vaughan and Paul Mason returned from their Canada Sales Mission where they met many of our travel partners.

While in Montreal/Toronto the team met with Air Canada, Air Canada Vacations, Air Transat, Westjet, and Canada Airlines, in addition to the media outlets, Travel Week, Travel Industry Today, and Baxter.

Travel Industry Today editor, Mike Baginski with Tracy Vaughan and Paul Mason.

Tracy Vaughan and Paul Mason with Travel Week, Director of Business Development, Annie Cicvaric.

FILM PERMITS

There were over 50 film permits processed in December. *

*BIG NEWS: As of December 23rd, the processing of film permits has transferred to Broward County's Office of Economic & Small Business Development and will be overseen by the County's new Film Commissioner. 

UPCOMING EVENTS

Jan. 6, Tim Allen, Hard Rock Live
Jan. 7, Stephani J Block with Seth Rudetsky, The Parker
Jan. 8, 12th Annual Stone Crab & Seafood Festival, Esplanade Park
Jan. 9, Al Di Meola, The Parker
Jan. 11-23 Tootsie, The Broward Center for the Performing Arts
Jan. 14, Judy Collins, The Parker
Jan. 15, The Righteous Brother, The Parker
Jan 15, Frankie Negrόn and Charlie Cruz, Broward Center for the Performing Arts
Jan. 22-30, Fort Lauderdale Art Week, various locations
Jan. 22, 98 Degrees, Hard Rock Live
Jan 22, AnniFLO’etry, Broward Center for the Performing Arts
Jan. 23, Adam Ezra Group, Broward Center for the Performing Arts
Jan. 26, Johnny Mathis, Broward Center for the Performing Arts
Jan. 28, Billy Joel, Hard Rock Live
Jan 28, Wynonna Judd, Broward Center for the Performing Arts
Jan 29, Scooby-Doo! and the Lost City of Gold

Visit Lauderdale

101 NE Third Avenue, Suite 100, Fort Lauderdale, Florida 33301 | 954-765-4466