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Florida Governor's Conference on Tourism
Visit Lauderdale hosted and sponsored this annual event at The Diplomat Beach Resort, Curio Collection by Hilton. This industry event brings Florida tourism professionals together to explore the latest trends and opportunities. The best of the best tourism marketing in Florida is recognized at the event through the Flagler Award competition and we were honored to bring home an award in the Tourism Advocacy category for the reveal of our new brand.
| Greater Fort Lauderdale Average Hotel Occupancy |
| August 2021 |
% Change Over 2019 |
| 62% |
down 13% |
| Greater Fort Lauderdale Average Daily Rate (ADR) |
| August 2021 |
% Change Over 2019 |
| $135.73 |
up 23% |
| Greater Fort Lauderdale Revenue per Available Room (RevPAR) |
| August 2021 |
% Change Over 2019 |
| $84.88 |
up 9% |
Greater Fort Lauderdale Demand (Rooms Sold) Change
|
| August 2021 % Change Over 2019 |
| down less than 1% |
LAUDERDEALS SOCIAL MEDIA PERFORMANCE
We were able to provide great exposure for our LauderDeals partners this past June through September through our @VisitLauderdale social media channels.
- Total impressions/people reached: 571,382
- Total reactions, comments & shares: 12,936
- Total IG story taps: 973
- Total engagements: 74,133
- Total link clicks: 3,399
←Richard and Barbara Sherif attended the LGBT Chamber of Commerce Reception at El Vez at The W Hotel.
↑Richard Gray was filmed for a Stonewall National Museum video documentary on Greater Fort Lauderdale and its LGBT+ tourism.
OutClique Magazine Interviewed Richard to talk about Visit Lauderdale’s new branding and tag line, Everyone Under the Sun.
ManAboutWorld featured a Greater Fort Lauderdale story highlighting Sebastian Beach as one of the Top LGBT+ beaches in the US and Mexico.
HospitableMe featured a story highlighting Visit Lauderdale’s new branding as an example of a DMO fully integrating LGBT+ into its mainstream marketing.
Trips/Trade Shows:
- August 24-26, SISO Summer Conference, Louisville, KY
- September 1, IAEE Golf Outing, Woodridge, IL
- September 9-12, PCMA Foundation, San Juan, Puerto Rico
- September 14-16, Destination Celebration trade show, Kansas City, MO
- September 19-22, Conference Direct Annual Partnership Meeting, Orlando, FL
- September 30-August 3, ASAE Summit, Washington, DC
Local/Business Partner Activities:
- August 12, Chicago Dogs Baseball Event, Rosemont, IL
- August 16, ASAE Pop up Event, Fort Lauderdale, FL
- August 19, FSAE Round Table, Fort Lauderdale, FL
- August 25, MPI Member Summer Sizzle, Washington, DC
- August 26, PCMA Visionary Awards, Washington, DC
- August 27, PCMA Brunch, Washington, DC
- September 14, AMPs Annual Meeting and AMPs Awards, Washington, DC
Sites/Customer Visits:
- July 26-27, Site with Florida Association for Community Action
- August 12, Site with Florida Institute of Certified Public Accountants
- August 23, Site with National Association of Women Law Enforcement Executives
- August 24-25, Site with American Assn of Exporters & Importers
- August 25-27, Site with Tupperware
- September 7, Site with CICA
- September 7-9, Site with Delta Zeta & SCMR Pre-Con
- September 8, Site with Harrington Group
- September 13, Site with Association of Insurance Compliance Professionals
Co-sponsored a private VIP hospitality suite with the Bermuda Tourism Authority at the USTA Billie Jean King National Tennis Center, Flushing, NY. Agnes Zaranski
Connect Marketplace in Tampa. Visit Lauderdale had over 60 one-on-one appointments with clients and uncovered 10 new leads for Fort Lauderdale. Heather Miller, Mike Sophia and Agnes Zaranski
Liz and Heather hosted 27 clients for a golf clinic at The Glen Club in Glenview, IL. This was a great outdoor networking event and wonderful opportunity to discuss Greater Fort Lauderdale.
The Visit Lauderdale team hosted meeting planners at the recently held ASAE Pop-Up event in August. As part of the agenda, there was a turtle conservation and beach nourishment presentation by Broward County’s Stephanie Kedzuf, Natural Resources Specialist.
Recent Activities Include:
- Sep 9-10, Saskia had a site visit with the FL State Bowling Association Board members for two events next year, both at Strikers Bowling Center, which will take place over the course of 4-6 weekends in May and November 2022.
- Sep 8-10, Florida Governor’s Conference, Hollywood, FL
- Sep 27-30, TEAMS Conference, Atlantic City, NJ
Upcoming Activities & Events:
- Oct 4-6, ACES Conference, Colorado Springs, CO
- Oct 18-22, AAU National Convention, Orlando, FL
- Oct 25-28, Sports ETA Annual Symposium, Birmingham, AL
August Activities:
Aug 15-18, Tracy attended US Travel’s Educational Seminars Tourism Offices (ESTO) in Los Angeles. It offered a great opportunity to network and learn from our destination marketing peers from throughout the USA.
Aug. 23-26, Caitlan attended the American Society of Travel Advisor’s Global Conference in Chicago with over 800 travel advisors in attendance. We had a booth for the trade show and participated with the Chapter Connections with our local South Florida chapter.
Aug. 30-31, Caitlan participated in the virtual component of ASTA Global Convention for those who could not attend in Chicago. Visit Lauderdale had a virtual booth with downloads available.
Our partnership with Virtuoso continued and we were featured in the Virtuoso Life Magazine during Travel Week in Las Vegas, and we hosted a 30-minute webinar on “24 Reasons Why to Choose Greater Fort Lauderdale.”
September Activities:
Sept. 13-17, Attended the Virtual Family Vacations Roadshow with a virtual booth and 30 appointments with North American advisors.
Sept. 14, The Global Trade team presented a virtual destination update for Sales partners via Zoom. If you missed it, catch the recording here and view our upcoming show/travel schedule for partnership opportunities.
Sept. 19-22, Tracy and Paul will attended US Travel’s IPW in Las Vegas with over 75 appointments scheduled with international and domestic buyers over the three-day event. This will be the first in-person event with international buyers since March 2020.
70 film permits in August including:
- Carl’s Jr TV Commercial
- Scot Peterson Documentary (Parkland Shooting)
- Visit Lauderdale’s Places to Stay and Dine
- Holy Cross PSA
- I am Jazz – thus far totaling 1,041 room nights, estimated revenue of $113,469 at the Courtyard Fort Lauderdale Downtown
- Love and Hip-Hop TV Series
- Friends of Barbara Sharief for Congress TV Commercial in Miramar
- PUMA Photoshoot
And tons of fall and holidays photoshoots in our parks, other photography shoots, music videos and projects around town.
Remember to follow @LeisureLauderdale to view recent pictures and stories from our FAMs and more!
Oct 2 – Lauren Daigle, FLA Live Arena
Oct 3 – Guns N’ Roses, Hard Rock Live
Oct 8 – Harry Styles, FLA Live Arena
Oct 10 – John Legend FLA Live Arena
Oct 14-24 – OutShine LGBTQ+ Film Festival
Oct 15 – Legendz of the Streetz Tour
Oct 15 – Majah Hype, Hard Rock Live
Oct 17 – for KING & COUNTRY, FLA Live Arena
Oct 22 – Trevor Noah: Back To Abnormal World Tour
Oct 23 – Havasi Symphonic Concert Show
Oct 24 – Little Big Town: Nightfall Tour with Special Guest Alex Hall, Hard Rock Live
Oct 27-31 – Fort Lauderdale International Boat Show
Oct 27-Nov 1 – CannonBall 2021 (LGBT+)
Oct 29 – Bert Kreischer: The Berty Boy Relapse Tour
Oct 30 – Luke Combs, FLA Live Arena
Oct 31 – Wicked Manors (LGBT+)
LOOKING AHEAD:
Nov 12-13 - Tortuga Music Festival
Dec 4-5 – Audacy Beach Festival
101 NE Third Avenue, Suite 100, Fort Lauderdale, Florida 33301 | 954-765-4466
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