Industry eNewsletter


Visit Lauderdale is here for you

Visit Lauderdale is Here for You

As always, we appreciate your feedback and are taking action to address your concerns during this unprecedented time. This includes activation of reserve funds and expanding our advertising to traditional Northern markets (specifically audiences indicating an intent to travel). New co-op opportunities designed to help your marketing dollars go further are also in development. 

Everyone Under the Sun

Defining our Brand

We are in the final stretch of an exciting process to rebrand the Greater Fort Lauderdale destination. This rebranding effort is a rare and exhilarating opportunity for the Visit Lauderdale sales and marketing teams to capture the essence of our world-class destination and community. The new brand is the result of extensive research, an abundance of survey responses and of course the vital feedback of our local partners.

MAC Committee

See the Latest MAC Meeting Presentation

Get the latest information regarding changes in traveler sentiment, the new destination logo, expanded recovery advertising efforts and more. This easy-to-follow presentation will walk you through what Visit Lauderdale is doing for our destination. View the presentation here.




If you have not already, we encourage you to take the Visit Lauderdale Safe + Clean Pledge. Join more than 600 businesses working to instill confidence among residents and travelers. Click to take the pledge.

This month, Visit Lauderdale partnered with PCMA’s Convening Leaders to welcome meeting planners to the destination for a series of in-person learning and networking sessions. A resounding thank you to partners who continue to prepare for the safe return of in-person meetings.


Virtual Site Tours

Greater Fort Lauderdale is a 2020 Prevue Visionary Award winner – taking home Gold in the category Best US Destination for Meetings and Conventions” (under 500,000 population).

A story from the Montreal Gazette about vacationing in Greater Fort Lauderdale reached 3.5 million readers.

Virtual Site Tours
Virtual Site Tours

Richard Gray, the CVB Senior Vice President of Diversity, Equity and Inclusion, has
been honored as one of OUT100 Most Influential LGBTQ+ People.


While subject to change, mark your calendars
for the following events.

Las Olas
Wine & Food Festival

Rescheduled for
April 16, 2021

Fort Lauderdale Air Show
May 8-9, 2021

Tortuga Music Festival
Rescheduled for
November 12-14, 2021

Digital Holiday
Tentatively: November 26-December 26, 2021