TOURISM APPRECIATION DAY LUNCHEON &
Join us as we celebrate the importance of tourism and recognize Broward County's finest frontline hospitality professionals who go above and beyond and deliver SUNsational Service to our Greater Fort Lauderdale visitors! Reserve your seat for Wednesday, May 8 at the Broward County Convention Center. $40pp. Click here to RSVP. Contact Rita firstname.lastname@example.org with questions.
GREATER FORT LAUDERDALE JANUARY STATS
WELCOME TO THE CVB
Candace Hartsell, the new Senior Business Intelligence Manager at the CVB, has nearly 30 years of experience in government relations, marketing, public relations, media relations and executive management. She was the COO for a start-up software development company in Fort Lauderdale. She also served as the Deputy Chief of Staff and Executive Director of Community & Media Relations for the Broward County Sheriff’s Office.
Please join us in welcoming Candace & Luis DeJesus to the CVB family.
DIVERSITY & INCLUSION RECAP
Last month, Stacy Ritter and Richard Gray attended ITB Berlin (pictured here) where Richard spoke at the Pink Pavilion about Greater Fort Lauderdale's leadership in the LGBT+ platform.
Stacy & Richard, along with Finn Partners, hosted the official party for the Pride of the Americas 2020 in Palms Springs at Hunters Nightclub and met with key LGBT+ media.
Greater Fort Lauderdale received great coverage in OutWithRyan’s blog on his recent visit to Pride Fort Lauderdale.
TOURISM SALES UPDATE
What We've Been Doing:
Gabriel Martinez attended training in Bogota, Colombia with Aviatur, Colombia’s largest network of retail agencies. Gabriel also attended ITB Berlin. He also accompanied a VisitFlorida and GFL Destination Preview for UK operator Gold Medal.
Gonzalo Rubio conducted an Orlando Sales Mission with five hotel partners meeting with 150 travel professionals and tour operators. Gonzalo also was joined by seven hotel partners at Travel Agent Forum in Las Vegas, meeting with 900 travel professionals. Justin Flippen attended the AAA Travel Marketplace trade show in Foxborough, MA with 10,000 travel consumers in attendance.
The UK Sales & Marketing team are representing the destination at Swanson's and FDM consumer shows in Sweden and Denmark, as well as continuing with the training schedule and educating agents on what's new in GFL. The team also attended UNITE meeting with key members of the UK trade.
The UK PR team are finalizing a photo shoot and travel feature itinerary for Bella Magazine taking place this month. Press coverage was secured in national newspaper Daily Mirror, regional coverage in Irish Daily Mirror and key trade title Travel Mole.
February total traffic: 2,970,022, up 4.1%; domestic traffic: 2,270,837, up 2.8%; international traffic: 699,185, up 8.4%. According to Airports Council
Subscribe to the Fort Lauderdale-Hollywood International Airport’s monthly e-newsletter NewsFLLash for the latest airport info hot off the press.
The GFLCVB, along with The Diplomat Beach Resort, Fort Lauderdale Marriott Harbor Beach Resort & Spa, The Seminole Hard Rock Hotel & Casino, Margaritaville Hollywood Beach and W Fort Lauderdale, hosted a successful FAM trip centered around the Jazz in the Gardens weekend and booked three pieces of business as a result.
Additionally, Albert Tucker traveled to Washington, D.C. to make a presentation to the Conference of Minority Transportation Officials (COMTO). The GFLCVB, in partnership with the Broward County Transportation Division and the Office of Economic Development, secured the conference for July 2020. We thank our County Administrator for her video “Welcome to Broward County Message.”
Join us for the 2nd Annual 2019 Synergy Summit for Cultural & Heritage Tourism May 9-11 at the Signature Grand Conference Center. Local, regional & national tourism, hospitality & travel professionals, tourism-related small businesses will convene to share best practices in cultural & heritage tourism. The Summit will showcase cultural and heritage tourism assets expanding the tourism footprint and economic impact in heritage neighborhoods and multicultural communities. Click here to register.
The GFLCVB Sports Development department hosted a press conference
Tortuga Music Festival hits the beach April 12-14 with headliners Jason Aldean, Kenny Chesney and Thomas Rhett. Make sure to stop by the House of GFL where the Underground 360 video booth will capture your Tortuga experience from all angles. Unleash your inner artist with renowned painter Hector Prado in our Live Art Activation. And get ready for a glow up, completing your festival look with our variety of trendy flash tattoos.
UNDERGROUND FILM: The Museum of Discovery and Science is working with Academy Award® nominee MacGillivray Freeman Films to produce a short film entitled, INSPIRATION TAKES FLIGHT. Filming took place last month in the destination, including the Everglades. The movie will be presented in the Museum’s 7D Theater, part of the To Fly Exhibit Hall where Museum visitors’ get hands-on experiences.
Noelle Stevenson is partnering with IFP, hosting a series of events in NY and LA with key independent filmmakers promoting local incentives to filmmakers. She is also working with Finn Partners to host destination sites to potential a key projection lighting festival.
March Permits = 42
APRIL GROUP SALES & SERVICES UPDATE
Groups meeting in April will generate more than $13 million to Broward County. Groups include:
HAPPENINGS AROUND TOWN
Apr 3-14: 9 To 5 The Musical, Broward Center for the Performing Arts
Stacy Ritter, President
Enjoy 2-for-1 deals during Summer Savings at more than 40 attractions May 1 through September 30. Visit sunny.org/summer to view special summer deals. Special thanks to our many hospitality industry partners for their participation offering 2-for-1 offers for experiences from arts and entertainment to dining and spa treatments. If you would like to order Summer Savings cards for your guests, contact Frank Padin email@example.com to place your order.
NEW ON THE SCENE
Terrace Grill opened last month at the new Dalmar Fort Lauderdale. A go-to for great food in a design-savvy setting, with a big bar, and an even bigger personality.
COMING SOON: The Wharf, an open-air culinary and entertainment venue, will open later this year at the Las Olas Riverfront. Guests will find a laid-back, festive atmosphere, amicable service, rotating fare by local chefs, and food trucks. The venue will also host art shows and live music.
Cao Bakery and Café will open this May in Fort Lauderdale on Federal Highway.
We invite you to submit your celebrations, special offers, and events for Easter, Mother’s Day, Memorial Day, Father’s Day and 4th of July to be featured on dedicated pages on sunny.org. You can easily submit your offers online under your partner login. If you do not know your partner login, contact Rita. When creating your new offer for these holidays, be sure to select the appropriate offer category. Contact Justin with questions.
The GFLCVB, Starmark and Diamond View Studios earned a 2018 Emmy® Award for their collaboration on the “Greater Together” campaign video. The video was recognized in the Commercials category at the 42nd Annual Suncoast Regional Emmy® Awards by the National Academy of Television Arts & Sciences.
The convention sales team recently participated in: NYSAE Meet NY, 100th Anniversary luncheon in NYC, GFLCVB Client/Consumer Event - Florida Panthers vs Boston Bruins in Boston, Envision 2019 in Las Vegas, Greater Together Tour North Carolina Sales Mission and Connect Diversity in Birmingham, AL.
Congrats to Anna Levin and Dawson Pritchett who are celebrating 5 years of service with the Greater Fort Lauderdale Convention & Visitors Bureau.
Apr 1-5: World Travel & Tourism Council, Seville, Spain (Stacy Ritter, Richard Gray
Justin Flippen, Steve Zunt with Courtyard by Marriott Fort Lauderdale Beach and Madelyn Caban with DoubleTree Resort by Hilton Hollywood Beach and Hyde Resort & Residences at the AAA Travel Marketplace trade show in Foxborough, MA with 10,000 travel consumers in attendance.
Click here to check out more of our CVB team in action at various events and functions around the world.
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